How Dawson Denim Got Back to What They Love: Making Jeans, Not Marketing Them
Mailchimp partner, Kim Darragon, was hired to wear the marketing pants so they could get back to making pants.
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One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
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Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
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Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.
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Learn how to write SMS marketing copy that can convert potential customers to paying customers, and leads to sales.
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