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Why Storytelling Builds Stronger Customer Connections

Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.

A Business Owner's Guide to Understanding Statistical Significance

Understand statistical significance in business with this comprehensive guide. Learn to make informed decisions based on data analysis and avoid common pitfalls.

Static Budget vs. Flexible Budget: Which is Right for Your Business?

Discover how to choose between a static and flexible budget for your business. Understand the advantages and disadvantages of each budgeting approach to make an informed decision.

Simplify Project Management With a Statement of Work Template

Learn how to clear up complex project planning, save time, and keep your projects on track with this handy statement of work template guide.

Stakeholder Management: The Complete Guide

Learn how effective stakeholder management can help you reach your marketing goals.

Sports Marketing Strategies for Success

Building a more successful sports marketing campaign starts with understanding the challenges and best strategies for engaging today’s fans.

Elevate Your Sponsorship Request Email Game

Ace your sponsorship request emails with proven strategies. Stand out and secure the partnerships you need.

Splash Page Examples: How To Make Your Own

A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.

How Spam Triggers Impact Your Email Open Rates

Avoid spam triggers that tank your email open rates. Learn what words, tactics, and mistakes to avoid for better inbox placement and engagement.

How soda brand Something & Nothing engages its audience

The company’s founder explains how they use Mailchimp to engage its audience with cultural content

Social Testing: Unleash the Power of Social Media for Business Experimentation

Social testing can provide insight into the performance and health of your social media campaigns. Learn how to use social testing to your advantage here.

Understanding Social Signals in Marketing

Increase brand visibility with social signals. Learn how to enhance engagement, increase traffic, and improve search rankings.