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Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
What are Customer Segments and Why Are They Important?
Customer segmentation can help you tailor your marketing toward different types of customers. Learn how to create customer segments for your business.
Why Storytelling Builds Stronger Customer Connections
Discover what storytelling in marketing is and how storytelling can help you build stronger connections with your customers.
The Science of Split Testing to Drive Results
Learn the science behind split testing and how it can lead to data-driven decision-making that improves your conversion rates.
Social Media Tips for SMBs
Tips from an expert on the best time to post on social media, how to grow your audience and more.
How No Fuss Business Got Back to What They Love
This small-business accounting firm hired a Mailchimp partner to transform their website and balance sheet.
Online Ads: How They Can Help your Business
There’s no better place to advertise than on the internet. Learn about the different types of online ads, why they’re good for business, and how to make them.
What Is the Best Time to Send an Email Blast?
Send Time Optimization does just what you'd think: It suggests to users when they should send their campaigns.
10 Email Optimization Best Practices to Follow
Make your email marketing efforts more effective with these optimization tips. Increase open rates, conversions, and overall performance.
The Best Wireframe Tools to Plan Your Designs
Wireframe tools help designers visualize the layout of the website they are planning. Check out this list of wireframing tools to find the best one for you.
What is Graphic Design?
To understand what graphic design is, you must understand its principles. Check out this guide to the fundamentals of graphic design.