What Is an Attribution Model?
A marketing attribution model determines how credit is assigned to marketing channels for conversions and can help you allocate resources more effectively.
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What Is a Whitepaper? When & How to Use One
Whitepapers are a valuable part of any marketing strategy. Read this guide to learn what they are, their purpose, and how they can benefit your business.
How To Use Storyboards for Your Business
Storyboards can help you plan a marketing video for your business. You can also use them for a variety of different business endeavors. Learn how to make them.
How to Use BCC and CC in Emails
Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.
The 7 Website Traffic Sources You Need to Track
Boost conversions and drive your marketing strategy by understanding the 7 different types of website traffic.
Weasel Words to Avoid in Sales
Weasel words decrease your customers’ trust in your brand. Replace them with clear, direct language to achieve marketing success.
How To Create a Visual Brand Identity
A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.
How to Maximize Profitability With Velocity Pricing
Discover how velocity pricing drives profitability through dynamic pricing, increased revenue, and market insights.
What is a Value Proposition Canvas and How You Can Make One
Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.
Find Better Leads and Close More Deals With Technographic Data
Technographic data is changing how Sales and Marketing teams work. Learn how knowing a prospect’s tech stack leads to warmer conversations and faster deals.
Technical Documentation for Workflow Efficiency and User Satisfaction
Learn how to create clear, effective technical documentation that simplifies complex processes, improves user experience, boosts productivity, and enhances marketing.
How to Grow Your Brand This Year: 10 Tactics
Top marketing minds explain the insights, strategies and tactics you can use to grow your brand in 2025.