Value proposition canvas explained
As you try to get the most out of your value proposition canvas, you need to make sure you fill it out properly. Some of the components include:
The first portion is going to be your customer profile. Some of the customer segments that you will need to fill out include customer jobs, customer pains, and customer gains.
In the customer jobs section, you are going to include different problems or tasks that your customers have to deal with. You need to think about the customer from a functional, social, and emotional perspective. What are some of the issues that you are going to try to address with the products and services that you offer?
Now, it is time for you to identify the different pain points that you can address with the products and services that you provided. What are some of the negative experiences that your target market is dealing with? How can your products and services address them?
Next, you need to identify certain aspects that make your target market happy. They do not necessarily need to be the converse of the pains above, but it is possible that they might be. What are some types of things that make your target market happy?
With an effective customer profile, you can figure out how you can meet the needs of your target market.
Value proposition map
The other portion of the value proposition canvas is the square. Essentially, this is a value proposition map. Now, it is time for you to focus on your product instead of on your target market. Some of the components you will need to address include:
Products and services
This is where you will mention the product itself; however, if there are different versions of the product, this is the time to fill them in.
For example, you might have a premium level of your product or service that needs to be filled in. Focus on what you offer that can be applied to the jobs your customers have.
This portion of your value proposition canvas will address the ability of your product to target the pain points of your customers. You do not necessarily need to dive into great detail, but you do need to mention the pain points that your product is going to target.
This portion is going to be a mirror of the pain relief area above. It should explain any extra value that your product might have, and it should define why that value is important to your customers.
Your circle and square should work well in conjunction with one another. That way, you can seamlessly transition from your product to your target market, making sure that everything lines up.