Understanding Supply and Demand in Business
Supply and Demand is one of the most important economic theories. Learn how to apply it in your business to make informed decisions.
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Navigating the World of Strategic Partnerships
Dive into the realm of strategic partnerships and cultivate success like never before.
How soda brand Something & Nothing engages its audience
The company’s founder explains how they use Mailchimp to engage its audience with cultural content
Create Impactful Social Media Ads with These Expert Tips
Learn how to create social media ads that resonate with your audience and boost your brand’s engagement and ROI.
Unlocking Attention: Optimize Your SMS Open Rate
Maximize small and large business success with our guide on optimizing SMS open rates. Learn strategies to enhance your SMS open rate today.
Sales Prospecting Tips and Best Practices
Sales prospecting is one of the most important—and challenging—methods for driving sales. Learn how to do sales prospecting like a pro and generate leads.
What Is RFM?
Learn how to use the RFM model to identify top customers and build effective, targeted campaigns.
Reach vs. Impressions: Understanding the Key Differences
This guide explores the difference between reach vs. impressions so you can learn how to boost engagement and drive traffic.
The Basics of Predictive Analytics: From Data to Insights
Read this guide to learn the basics of predictive analytics and how predictive analytics can help you make better business decisions.
Using Post-Purchase Emails to Improve Customer Loyalty
Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.
The Digital Approach to Partner Relationship Management
Is your partner relationship management strategy up-to-date? Discover how digital tools can provide a competitive edge in nurturing business relationships.
Omnichannel SMS: One Channel to Sync Them All
Omnichannel SMS can help you avoid losing customers between touchpoints. Here’s how to get started.