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First-Party vs. Third-Party Data: What's the Difference?

Understand the difference between first-party vs. third-party data to discover which type of data is best for your business and marketing strategies.

The Story Behind Our New Website Builder

Our CEO and Co-Founder Ben Chestnut talks about the future of websites in Mailchimp.

The Basics of Branding

Learn what a brand is and how it can help your business.

The 3 Secrets Behind this Record Label's Impressive Open Rates

The record club isn’t Secretly Store’s main business. But it's a decision that’s led to astronomical open rates that hover around 75% (and higher) for every newsletter.

Thank You Messages That Make Customers Feel Valued

Learn how to craft personalized thank-you messages that build loyalty, engage customers, and make them feel truly valued.

Great Thank-You Page Examples to Keep Customers Engaged

Thanking users for taking an action is just the start. Learn how your thank-you page can increase sales, boost your marketing, and bring customers back.

The Benefits of Text-to-Join Services for Marketing

Discover how text-to-join services boost marketing efforts by increasing engagement, growing your audience, and driving conversions.

Text Message Marketing Guide

Text message marketing is a simple, cost-effective way to boost your customer engagement and drive sales. Learn how to get started here.

From ASAP to FYI: Using Text Abbreviations Effectively in Business Communication

Learn how businesses can use text abbreviations to save time, reduce costs, and connect with audiences—without risking clarity or professionalism.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.

Tentpole Marketing: Boost Brand Visibility

Unlock the power of tentpole marketing strategies to elevate your brand's presence and capitalize on timely events.

Using Technical Writing to Simplify Complex Information

Explore the definition of technical writing and some tips for using this important skill to make complex information understandable.