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Brand Sentiment: The Invisible Force Behind Customer Decisions

Want to know what your customers really think about your brand? Learn to measure brand sentiment accurately and use the data to boost your marketing efforts.

How To Build a Brand Identity and Why It’s Important

Strong brand identities convey values, vision, and personality to help build brand recognition and awareness. Learn how to create your brand’s identity today.

How to Build a Successful Brand Community

Learn what a brand community is, what the benefits are for your business, and how to build your own brand community.

7 Black Friday SMS Campaigns to Take On the Holidays

Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.

10 Tips for Sending Happy Birthday Texts to Your Customers

Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Our Best Tips for Designing Successful Automated Emails

Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?

The Best Domain Registrars and How to Pick the Right One

To choose the best domain registrar, you need to know what makes it so. Compare several options here, and learn what features to look for.

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

Behavioral Segmentation: The Smart Targeting Strategy

Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.

Optimizing B2C Sales

Learn about business-to-consumer (B2C) sales, the benefits of this business model, and how to make the most of your B2C sales efforts.

B2B Content Marketing: Strategies to Boost Business Growth

Learn how to create a winning B2B content marketing strategy with our complete guide on content marketing for B2B.