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Why Value Chains Are Important For Your Business

A value chain outlines all of your business activities. Check out our guide to the different parts of the chain and why each is important for your business.

Best Free Photo and Video Editing Software and Apps

Want to edit your photos but don’t know where to start? Check out this guide and review the best free photo editing software and mobile apps.

Why Do Emails Bounce—And How to Improve Deliverability

Why do emails bounce? Learn exactly what causes email delivery failures and how to implement strategies to reduce bounce rates in your marketing campaigns.

What to Expect When You're Expecting to Hire a Mailchimp Partner

Here are the dos and don'ts of preparing to hire a Mailchimp partner for marketing and growing your business

What Is an SMTP Server?

An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.

What Is Intent Data and How Does it Help Businesses?

Intent data can help make your next marketing campaign more effective. Learn more about what intent data is and its benefits with this guide.

Google AdWords: A Beginner’s Guide

Want to advertise online? Google AdWords is one of the best tools for marketers. Learn how to use Google AdWords to reach a wide audience and drive traffic.

What Is Behavioral Targeting?

Highly personalized and timely marketing requires knowing who is in your audience and how they interact with your business.

What is Backlinking and Why is it Important for SEO

Backlinking is a crucial component of SEO. Learn everything you need to know about backlinking and why it’s crucial to your marketing strategy.

How to Use BCC and CC in Emails

Discover what the BCC field does, how it differs from CC emails, and how you can use it in your email marketing campaigns.

How To Create a Visual Brand Identity

A brand isn’t complete without having a visual identity. Learn how you can create a visual identity for your brand to make a stronger impact in your marketing.

What is a Value Proposition Canvas and How You Can Make One

Launching a new product, service, or company? A value proposition canvas can help you figure out if your business is a good fit for any given market.