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Copywriting Formulas: Craft Compelling Business Message

Transform your business message with powerful copywriting formulas. Craft compelling content for maximum impact.

Customer Lifetime Value and Why it Matters

You’ve heard about CLV. But what is it, how can you calculate it, and why does it matter? Mailchimp’s tools and resources will help you get started.

Client Relations 101: Exceeding Expectations Without Overpromising

Client relations can make or break your business. Use this guide to learn strategies to impress your clients through genuine value rather than empty promises.

Checklist: Plan for Black Friday and Cyber Monday Promotions

Use this checklist to start planning for Black Friday and Cyber Monday so you’ll be prepared when customers start making purchases.

How to Build Effective Channel Partnerships for Your Business

Learn key strategies to develop channel partnerships that foster long-term success and expand your market presence.

Effective CTAs and CTA Buttons for Higher Engagement

Catch your reader’s attention with CTAs that convert. Learn how to write calls to actions and review these tips, examples and best practices.

How to Create a Buyer Persona

Create buyer personas and better understand both your current and potential customers. Use our buyer persona template to get started today.

How Business Process Automation Boosts Efficiency

Discover how business process automation saves time, reduces errors, and boosts efficiency, helping your business streamline operations and grow.

How to Create Your Own Business Podcasts

The podcast industry is booming–so it might be time to start a business podcast to promote your brand. Follow these tips and listen to existing shows to get inspired.

The Complete Guide to Bundle Pricing Strategies

Bundle pricing can benefit your business. Learn effective strategies for creating irresistible bundled offers.

The Benefits of Break-Even Analysis for Your Business

Discover how a break-even analysis can help your business make smarter decisions, manage costs, set prices, and achieve profitability with confidence.

Brand Sentiment: The Invisible Force Behind Customer Decisions

Want to know what your customers really think about your brand? Learn to measure brand sentiment accurately and use the data to boost your marketing efforts.