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How to Conduct a Cost-Benefit Analysis

Enhance your decision-making with cost-benefit analysis. Learn the key steps to conduct a thorough cost-benefit analysis.

Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Beyond Metrics: How Brand Tracking Drives Strategic Decision-Making

Brand tracking helps you understand consumer perceptions, so you can create effective strategies based on their opinions.

Why Brand Salience Matters for Brand Loyalty and Customer Retention

Brand salience is vital to ensuring your business is the go-to for consumers. Rise above the competition by improving brand salience.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

Bounce Back Emails: What to Include and Avoid

Learn what to include and avoid in a bounce back email, plus tips for handling invalid email addresses and improving your email deliverability.

Effective Back-to-School Marketing Tips

Boost your sales with effective back-to-school marketing tips. Discover strategies to engage students and parents this season.

Create Back in Stock Emails That Drive Customer Action

Create high-converting back in stock emails with the right timing, messaging, and design strategies.

Pass, Block, Tackle: A Case Study in Automation

Email automation plays a crucial role in how Gauge Interactive helps its e-commerce clients drive revenue and delight customers.

A Look Back at 2019’s Small Business Marketing Trends and Tips to Find Success in 2020

An in-depth look at the marketing trends of 2019 and insights to help make 2020 the best year yet for your small business.