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How Her Campus Media Increased Subscribers by 72%

Compelling content—and Mailchimp’s Drupal integration—helps the media company stay relevant to their community.

How to Convert Visitors to Email Subscribers

Struggling to grow your email list? Transform visitors into loyal email subscribers with our guide.

PetRescue automated personalised outreach to 525K subscribers

The pet adoption platform used marketing automation flows and segmentation to save time and boost open rates with a small team.

A Step-by-Step Guide to Calculating Subscriber Acquisition Cost

Understand subscriber acquisition cost to improve budgeting and drive more efficient marketing strategies.

How to Grow and Optimize Your SMS Subscriber List

Increase your SMS subscriber list with targeted strategies that drive growth and retention. Learn how to optimize your approach for better performance.

How To Start a Newsletter and Earn Subscribers

Want to grow your business? Learning how to start a newsletter is an excellent way to generate traffic, drive sales, and retain customers.

Build an SMS Welcome Series That Turns New Subscribers Into Loyal Customers

Learn how to build an SMS welcome series that engages new subscribers and turns them into loyal customers.

How to Write a Great Welcome Email for Your New Subscribers

Writing an engaging welcome email can help you engage with new customers. Learn more about how to write the best welcome email for your brand.

Marketing Opt-in Trends in the United States: High Access, Higher Expectations

High opt-in rates in the US are colliding with rising spam sensitivity. Here’s what marketers should do next.

Marketing Opt-in Trends in Canada

Canadian consumers balance high opt-in rates with strict expectations around value and frequency.

Marketing Opt-in Trends in Australia and New Zealand

ANZ consumers are the most selective globally. Marketers need to build trust through control and clarity.

Using Segmentation to Improve Click Rate and Increase Sales

Mailchimp’s list segmentation is a powerful tool that allows campaigns to be sent to targeted segments of subscribers.