Published: February 11, 2021
Founded by 3 Harvard undergraduate students in 2009, Her Campus Media empowers women to get the most out of their college career through editorial and social content, conferences, resources, training, and networking. They now have chapters on more than 500 campuses in 11 countries, helping women navigate their college life and career prospects.
Her Campus Media connects their corporate clients like Coca-Cola, L’Oréal, and Microsoft with their large Gen Z audience through marketing programs, their own media brands (Her Campus, College Fashionista, InfluenceHer Collective, Generation Hired, and Spoon University), sponsored events, influencer programs, and more.
Her Campus Media has 49,000 community members made up of student contributors, influencers, and brand ambassadors, who create the content that college women consume. They boast a large digital footprint of 19 million unique monthly visitors to their sites, 130 million social followers, and 5 media portfolio brands.
Within this student community are several distinct subgroups with their own goals, identities, and messaging. For example, Her Campus Media's Campus Trendsetters serve as sample groups for market research in return for product sneak peeks and exclusive opportunities for professional experience.
Co-founder, Cheif Product Officer, and Creative Director Annie Wang says Her Campus Media is a longtime Mailchimp user. They stay top of mind for their audience by building authentic brand affinity and word-of-mouth, and email is their main marketing source. “It’s an essential tool for us to organize and communicate with our communities,” says Annie. “There wouldn't be a Her Campus without our chapters and our student members.”