The Cost per Lead Dilemma: Balancing Cost and Quality
Stretch your marketing budget further. Discover how to calculate cost per lead and optimize your lead generation strategy for a maximum return on investment.
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Cost Control: The Art of Increasing Profits
Controlling costs in business is a surefire way to maximize profits. We break down cost control measures and how you can implement them in future projects.
Safeguard Your Content: How Copyright Notices Identify Protected Work
A copyright notice protects your published work from infringement. Learn the benefits of using copyright notices, how to write them, and where to put them.
A Contingency Planning Guide: How to Future-proof Your Business
Learn about business contingency plans and why it makes sense to create one now.
Contextual Marketing: The Art of Perfect Timing
Contextual marketing is all about showing up when people need you. Learn to time your messages so they feel helpful and not annoying to your customers.
Content Seeding: Get Your Brand Noticed Everywhere
Content seeding bridges the gap between creation and conversation. Discover how to move your best work beyond your own platforms and into wider circulation.
Content Optimization: What It Means and How It’s Done
Have great content for your website? Make sure it gets seen. Use content optimization to reach your audience.
Valentines Day Marketing: How to Connect with Your Customers
5 authentic ways to win hearts on a holiday that’s all about love.
Color Psychology for Marketers: A Strategic Guide to Brand Success
Color psychology drives buying decisions and helps many good brands become unforgettable. Find out how to use color to connect with customers and boost sales.
Who picked this color? Why color theory matters for web design
If you’ve picked colors for a design, you know it can be hard to choose right. Color theory affects web design, but these color picker tools will help you.
COB vs EOD Explained: How To Use These Business Acronyms
Learn what the acronyms COB and EOD mean and how to use them in the business world
Forget Solo Missions: Co-Marketing for the Win
Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.