Venture Capital Funding: How to Secure Investment for Your Startup
Learn about venture capital (VC) funding, decide whether it's right for your business, and learn how to put your best foot forward when seeking VC funding.
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UX Design Process: How to Design With Users in Mind
Thoughtful design is critical to create a positive user experience. Learn more about the UX design process as you build your website.
Strategic Leadership Characteristics + How to Develop Them
Learn what strategic leadership is and how you can develop the skills to become a strategic leader in the workplace.
Splash Page Examples: How To Make Your Own
A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.
Search Engine Marketing: How it’s Different From SEO
Search engine marketing (SEM) can be an effective way to drive web traffic and sales. Learn how it’s different from SEO and how to plan an SEM strategy.
Registered Trademarks Explained: How to Trademark Your Business
Does your business or product have a logo? You can protect your logo with a registered trademark. Learn whether you need a trademark and how to file one.
Avoiding Marketing Myopia: How to Keep Your Business Relevant
Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.
What is Marketing and How to Create a Strategy that Works
Launching a new business, or need to earn higher sales? It’s time to put together a bonafide marketing strategy. Brush up on the basics of marketing.
Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation
Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.
Total Addressable Market (TAM): How to Calculate
Understand your Total Addressable Market (TAM) with insights and strategies for business expansion. Maximize your market potential today.
The Numbers Are In: How You Spent Your Holidays
Here’s how the 2017 holiday season shaped up, by the numbers.
One Audience or Several? How to Organize Your Contacts to Optimize Your Marketing
See the benefits—and exceptions—to using a one-audience approach in Mailchimp.