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How to Use the AIDA Model to Win Customers

The AIDA model tracks the customer experience in 4 steps: Awareness, Interest, Desire, and Action. Learn how to use this model in your marketing strategy.

Mailchimp Partner Pure Firefly Gives Back

This agency helped triple a nonprofit’s donation goals.

Mailchimp Partner Lindsey Carroll Gives Back

By donating her professional skills, this marketer is making an impressive impact

Mailchimp Partner Kim Darragon Gives Back

expert advice, Customer relationship, partners, networks, brand_mailchimp-and-co

Mailchimp Partner Alessandra Farabegoli Gives Back

expert advice, Customer relationship, partners, networks, brand_mailchimp-and-co

What Is Sales Automation and Its Benefits?

Losing customers in your sales funnel? Learn how process automation can help your sales reps raise conversion rates.

What is Performance Marketing? A Complete Guide

Find out what is performance marketing, from its basics to the KPIs you should be tracking in this performance marketing guide.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Voice Shopping: Enhancing Business Performance and Sales

Enhance business performance and boost sales with voice shopping. Discover the benefits and strategies in this comprehensive guide

How to Recognize and Combat Toxic Productivity in the Workplace

Learn how to identify and combat toxic productivity in the workplace. Explore strategies to promote work-life balance, mental well-being, and foster a healthy work environment.

Total Quality Management (TQM): A Business Process Guide

Learn about total quality management and how to use it to improve your business processes and customer satisfaction.

The Final Black Friday E-commerce Checklist

Make the most of the peak sales season with these 10 tips