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Data‑Driven Marketing: How To Get Started

Data-driven marketing can help you find customers who are most likely to buy. It’s not as hard as it sounds! Learn how to collect data and target your audience.

Practical Data Collection Methods for Your Business

Learn smart data collection methods to unlock genuine customer insights and make confident business decisions.

Mastering Data Cleansing: Keep Your Data Clean and Accurate

Learn how to keep your data accurate and reliable with data cleansing. Discover how to eliminate errors, fill in missing information, and enhance data quality.

Dark Social: The Hidden Side of Online Traffic

Learn how dark social media affects your digital traffic data and get practical tips on tracking private sharing.

The D2C Marketing Journey Explained

Learn how to do D2C marketing with this step-by-step guide to crafting personalized customer experiences and boosting new and repeat sales.

Customer Touch Points Explained: Best Practices

Customer touchpoints are the backbone of a successful customer journey. Learn more about what a customer touchpoint is and set your sales team up for success.

How to Balance Customer Support vs Customer Service

Striking the right balance between customer support vs customer service is key. Elevate your service game with our tips for success.

Create Winning Strategies with a Customer Success Playbook

Create effective strategies with a customer success playbook. Learn how to drive customer success and business growth.

Build a Customer Service Dashboard to Empower Your Team

Create a customer service dashboard that empowers your team with real-time insights, key metrics, and tools to enhance support efficiency.

Customer Retention: Overview and Strategies

Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.

Customer Retention Rate: Improvement Guide

Here's everything you need to know about customer retention rates and how these key metrics can help you build customer loyalty.

Customer Research: The Key to Meeting Customer Needs

Learn how to conduct market research that provides insights into your customers' behaviors, preferences, and pain points.