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Transactional Email
Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.
Return on Investment (ROI)
A calculation of the monetary value of an investment versus its cost.
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Personalized Product Recommendations
Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
What is Omnichannel Marketing?
Omnichannel marketing delivers on audience demands by helping a business present a consistent, informed message through multiple channels.
Marketing Mix (7Ps of Marketing)
The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.