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What Is the Procurement Process?

Discover the procurement cycle, a strategic process of identifying, negotiating, purchasing, receiving, and auditing goods and services for business growth.

How to Write a Price Increase Letter

If you need to raise your prices, learn how to write an effective price increase letter to customers in this guide.

How Predictive Marketing Improves Targeting

Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.

Turn Clicks Into Conversions With Great PPC Landing Pages

Learn how to create effective PPC landing pages. Discover benefits, best practices, common mistakes, and advanced techniques to turn clicks into conversions.

Craft Winning Positioning Statements: Examples & Tips

Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.

Pop-Up Form Copywriting for Online Retailers

Here’s how you can get more subscribers, even if you don’t offer a discount incentive.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Phishing Email 101: Protect Your Business From Costly Scams

Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.

How to Interact with 10 Personality types in the Workplace

Managing different work personality types can be difficult. Learn about 10 different personality types in the workplace and how to best work with them.

How to Conduct a Perception Survey for Your Business

Capture brand perception insights with surveys to improve customer experience and stay relevant in the market.

How Pattern Interrupts Elevate Sales Engagement

The pattern interrupt technique can help disrupt routine sales conversations, allowing you to connect and engage with prospects. Read on to learn more.

What Is Partnership Development? Key Insights and Strategies

Partnership development unlocks new opportunities—learn how to create meaningful alliances for sustained growth.