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What Is Multivariate Testing?

With multivariate testing, you can see what resonates with your audience. Learn more about multivariate testing and how it compares to A/B testing.

Common Mistakes in Multi-Channel Automation

Avoid common mistakes in multi-channel marketing automation and learn how to improve customer engagement across email, SMS, social, and more.

The Power of MQLs (Marketing Qualified Leads)

Maximize the power of MQL in marketing and sales for businesses. Learn how to leverage MQL effectively. Drive growth with MQL strategies.

MQL vs SQL: Why Both Matter for Your Business Growth

Improve your sales funnel by learning the differences between MQL and SQL, and why both are crucial for growth.

What Are the Most Used Email Service Providers?

There are several email service providers one can use for business and personal use. Read this guide to learn about the most popular email providers.

How to Write a Mission Statement: Examples, Tips & Best Practices

How do you encompass all that your brand is in a sentence or two? Learn how to write a mission statement, with examples and best practices.

The Power of Mirroring: Build Rapport and Close More Sales

Learn how mirroring can help you build rapport and close more sales. Discover the power of body language, tone of voice, and other mirroring techniques.

What You Need to Know About Minimum Viable Product (MVP)

A minimum viable product (MVP) can be a useful step in product development. Why do businesses develop MVPs? Learn whether an MVP is right for your company.

Maximize ROI with Middle Funnel Marketing

Maximize your return on investment with middle funnel marketing strategies. Learn how to target qualified leads and increase conversions with mid-funnel marketing techniques.

How Microcopy Can Transform Your Business Messaging

Elevate your business messaging with the transformative power of microcopy. Learn how concise, impactful words can redefine your brand narrative.

Micro Conversions: The Building Blocks of Business Success

Unlock business success with micro conversions. Learn how these building blocks elevate your strategy.

Ten Steps to Crafting an Engaging Memorial Day Email

Memorial Day is one of the busiest shopping days of the year. Here’s how to create a memorable and respectful email campaign to drive sales.