Meme Marketing: Harnessing Internet Culture to Drive Engagement
Discover how to leverage memes in your marketing strategy. Learn the basics, best practices, and pitfalls to avoid.
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Tips for Building an Effective Member Newsletter
Learn what content makes a great member newsletter and how to keep your audience engaged with every send.
What to Write on a Meet the Team Page
A meet the team page is a great opportunity to showcase your staff. Learn how to write an excellent meet the team page with this guide.
Media Spend Optimization: Driving Results and Efficiency
Learn how to optimize your media spend to improve your digital advertising campaigns and drive results for your business.
What is Media Mix Modeling and How to Use It Effectively
Want better marketing results? Learn how media mix modeling analyzes performance and improves ad spend efficiency.
Email Blacklisting: How Your Business Can Avoid It
An email blacklist is a list of IP addresses associated with spam. Read on to learn more about email blacklists and how you can avoid them.
How to Use Maslow’s Pyramid in Your Business Model
Maslow's theory evaluates the needs that all human beings have and ranks them into categories. Learn how these needs apply to a business framework.
Marketing vs. Transactional Emails Explained
Marketing and transactional emails work differently but are both vital to the customer experience. Learn how to use them in your marketing strategy.
Marketing to Gen Z vs. Millennials: Key Differences
Millennials and Gen Z may seem similar, but don't underestimate their difference in your marketing efforts. Learn how to target both generations.
7 Marketing Resolutions from Mailchimp Customers
We asked 7 of our customers what their New Year’s resolutions are, and the answers we got were so insightful and motivational that we had to share them.
Marketing Reporting: A Complete Guide for Your Business
Learn everything you need to know about what marketing reports are, how to prepare them, and how they can help your business.
What is Marketing Reach? How to Measure and Improve It
Learn the definition of marketing reach, its importance, and how to optimize your campaign's marketing reach.