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Behavioral Targeting and Tags: How and When to Use Them for More Powerful Segmentation

Give your app’s marketing a personal touch with behavioral targeting data and tagging through Mailchimp’s API.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.

Social Media Strategy for People Who Sell Stuff

Your goals for social media should be different from your goals for email marketing. Here are a few simple, doable social media posts for small online stores.

Real Talk: Effective SMS Customer Engagement Strategies

Do you feel like your marketing messages are getting lost in the noise? Discover SMS customer engagement strategies that turn a simple text into a conversation.

Rewarding Customer Engagement With Pre-Built Segments

Gingiber uses Mailchimp's pre-built marketing segmentation to identify their most engaged customers.

Ultimate Guide to Psychographic Data

Psychographic data is the key to understanding who your audience is and how to target them. Learn how to use psychographic data in your marketing.

What Is Psychographic Segmentation? Examples and Best Practices

Psychographic segmentation allows you to segment your audience for better campaigns. Learn how to use this segmentation method in your marketing today.

Mouth Foods Finds its Voice Through Email

The team running the online snack marketplace explain how they keep their messaging focused.

Media Spend Optimization: Driving Results and Efficiency

Learn how to optimize your media spend to improve your digital advertising campaigns and drive results for your business.

How the Museum of Contemporary Art Denver Boosted Their Email Performance

MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.

The Art of Sensitive Selling

How to market your small business during a crisis.