Why Brand Authority Matters for Business
Brand authority is vital for businesses, allowing them to build trust and credibility and establish a strong reputation. Learn more about its importance here.
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Managing Your Brand Assets: Best Practices for Effective Branding
Discover the importance of key brand assets and best practices in identifying, managing, and leveraging them to establish a cohesive brand identity.
Effective Bottom-Up Budgeting Strategies
Bottom-up budgeting can be effective for managing your company’s finances. Learn more about this approach and discover how to use it at your business.
7 Black Friday SMS Campaigns to Take On the Holidays
Keep the holiday shopping momentum going, even after the sales end. SMS campaigns help you build brand love 365 days a year.
10 Tips for Sending Happy Birthday Texts to Your Customers
Want to send high-converting birthday text messages to your customers? Here’s everything you need to know.
15 of the Best Web Analytics Tools
Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.
Our Best Tips for Designing Successful Automated Emails
Marketing automation is a great way to take some manual tasks off your plate while keeping your customers engaged. But how do you make your automated messages feel personal and relevant?
Website Navigation Guide: Basics and Best Practices
Explore the 4 types of website navigation before you apply these best practices to your website design.
The Best Domain Registrars and How to Pick the Right One
To choose the best domain registrar, you need to know what makes it so. Compare several options here, and learn what features to look for.
10 Benefits of Blogging for Business
Not sure if starting a business blog is right for you? Read on to learn the top 10 benefits of blogging for business.
Behavioral Segmentation: The Smart Targeting Strategy
Want to improve your marketing return on investment? Use behavioral segmentation to target the right people based on what they do, not just who they are.
How the Bandwagon Effect Can Benefit Your Business
Explore the bandwagon effect, its influence on decision-making in business, and how social trends shape our choices and behaviors.