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Transactional Email

Automated emails sent from one sender to one recipient, usually related to account activity or a commercial transaction.

Target Audience

The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.

Personalized Product Recommendations

Suggestions to customers for products they may be interested in based on products they’ve already bought or viewed online. For example, if a customer bought the same tank top in 3 colors, there’s a good chance they’ll like the same tank in a new color.

Marketing Mix (7Ps of Marketing)

The 7 Ps Marketing Mix gives you a framework to plan your marketing strategy and effectively market your products to your target group.

Marketing Analytics

A math-based discipline that seeks to find patterns in data to increase actionable knowledge. Analytics employs statistics, predictive modeling, and machine learning to reveal insights and answer questions.

Integrated Marketing

The practice of aligning all marketing tactics to the same core messaging for a consistent customer experience with your brand.