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How to Make Retargeting Work for Your Business

Here are a few of the ways you can use retargeting ads alongside your other marketing channels to build your brand and sell more stuff.

How to Use Value-Based Segmentation to Drive Business Growth

Learn about value-based segmentation, including what it is and how to use it to your advantage. Get tips to create your segmentation strategy.

Increase Your Brand's Reach with YouTube Hashtags

Boost discoverability and increase viewership with YouTube hashtags. Learn how to effectively use hashtags with this guide.

Understanding BANT: A Framework for Qualifying Leads and Closing Deals

How the BANT sales process will help you streamline lead qualification in 4 simple steps.

What Is a Case Study and Why You Should Use Them

What is a case study? This guide covers the case study definition, case study examples, and how to write one.

How to Choose the Best Website Color Scheme

Colors evoke emotions in your audience, so it is important to pick the best color scheme for your website. Here’s how to choose colors that fit your brand’s personality.

Web Design vs. Graphic Design: What You Should Know

Web design vs graphic design are two different roles that work together. Learn about graphic vs web development, when you need one, and how they work here.

7 Business Models to Consider For Your Company

Find the business model that works for you. Whether you choose the retailer, subscription, or affiliate company model, here is what you need to know.

Text-to-Order: The Future of Quick and Easy Purchases

Discover how text-to-order eliminates checkout friction and turns quick messages into instant sales.

Sync Litmus with Your Mailchimp Account

ESP Syncing allows you to sync the emails and templates you've created in Litmus Builder directly to your Mailchimp account.

Static vs Dynamic Websites: What’s the Difference

The main difference between static vs dynamic websites is that dynamic sites change per user. Learn about their pros and cons and which you should use.

How SMS Helps Schools Communicate Faster and Better

Learn how SMS messaging benefits schools—from boosting attendance to improving emergency responsiveness.