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Pre-Built Segmentation: Target Your Customers With One Click

We’ve identified 12 of the most common segmenting combinations and created them for you automatically, so you can quickly send the right email to the right people.

Public Relations for Small Businesses

Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.

How to Use Public Relations for Your Small Business

When you know how to do PR on your own, you can save money and grow your business. Learn how to reach out to the media to get coverage.

Using Post-Purchase Emails to Improve Customer Loyalty

Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.

Tap the Power of Post-Purchase Behavior to Boost Sales

Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.

Positive Scripting Techniques for Better Customer Service

Learn how positive scripting can improve your customer service and lead to stronger customer connections.

Craft Winning Positioning Statements: Examples & Tips

Learn the key components to writing a brand positioning statement. Follow these tips and examples when you go to write your own.

How Much Does a POS System Cost?

Learn more about POS systems and their costs to determine how much you can expect to pay for a point-of-sale system.

Strategic Insights: Applying Porter's Five Forces to Business Growth

Learn what Porter's Five Forces are and how to apply this framework to your business strategy to gain more insight into your competition.

Poll vs. Survey: What’s the Difference?

Want to improve your market understanding? Learn how poll vs. survey research methods offer insightful and accurate data about customer needs and preferences.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

Podcast Advertising Playbook: Amplify Your Business

Unlock business success with our podcast advertising playbook. Elevate your business through strategic insights and tactics to amplify your brand’s voice and expand your reach.