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Subject Matter Experts: How Marketers Can Leverage SMEs

A subject matter expert (SME) can boost your marketing credibility and add value to your content. Here’s how to find and leverage SMEs for your campaigns.

How to Use AI in Marketing Campaigns

Learn about AI marketing tools and how to take advantage of AI for your business.

Ecommerce Trend Forecasting with Secondary Market Research

Use secondary market research to predict ecommerce trends and make data-driven business strategies.

Using the OODA Loop for Marketing Decisions

The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.

Stay in Sync With Omnichannel Marketing Automation

Stop having your team manually sync campaigns across every platform. Use omnichannel marketing automation to eliminate busy work and get results.

How to Measure Your Email Marketing Success

Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.

The Zero-Party Data Advantage: Tailored Marketing Solutions

Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.

How and Why Entrepreneurs Should Research Market Demand

Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/

New Product Development: From Idea to Market Success

Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.

Improve Customer Targeting With Micro Segmentation Marketing

Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.

Target Smarter: A Guide to Geofencing Marketing

Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.

Hyper-Personalization: Get Personal With Your Marketing

Hyper-personalization lets you go beyond relevant to remarkable marketing. Discover how this data-driven approach works and how to get started today.