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How to Market a Product

Marketing products is a challenge for every business. Get tips for how to go about product marketing and learn about tools to use to support your efforts.

Marketing Psychology: Learn the Principles of Psychology in Marketing

Understanding marketing psychology can help you optimize campaigns. Read this to learn about marketing psychology tactics and how to apply them.

Marketing in a Recession: Find Success In Challenging Times

Learn how to keep your business afloat during a recession with effective marketing strategies. Find out how to adapt to challenging times and come out on top.

Video Marketing Strategy: Harness the Power of Video

Video creates exciting and immersive experiences. Learn how to use a video marketing campaign to attract and keep customers.

Partner Marketing: Why You Should Build Strong Alliances

Learn the importance of partner marketing and how it can help you expand your reach and grow your business.

Nostalgia Marketing: How Brands Are Winning With Retro Vibes

Need to revitalize your brand’s appeal? Discover the power of nostalgia marketing and how tapping into retro vibes can enhance brand loyalty and engagement.

Avoiding Marketing Myopia: How to Keep Your Business Relevant

Learn how avoiding marketing myopia can preserve your business relevance and promote your ongoing success, even if you’re already in a booming growth industry.

Industrial Marketing Strategies to Reach B2B Buyers

Learn industrial marketing strategies to connect with B2B buyers. Use trade publications, digital ads, and email campaigns for effective outreach

Franchise Marketing: 12 Ways to Boost Your Strategy

Franchise marketing offers special challenges. Learn how to improve both the operational and development marketing for your franchised business.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Overcome Undifferentiated Marketing Challenges

Unlock key strategies for undifferentiated marketing. Craft a unique brand identity that stands out in the competitive landscape.

Is SMS Marketing Worth It? Let’s Look at the ROI

Are SMS marketing campaigns worth it? Explore ROI stats and benefits of SMS marketing.