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Data-Backed New Year’s Resolutions for Marketers

Consumer behavior and small business survey data around the holiday season can inform—and strengthen—your marketing for the year ahead. Here’s how.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.

Advice for Getting Your Marketing Business Through Tough Times, from People Who’ve Lived It

Three entrepreneurs share how they’ve survived a crisis in the past, and give advice for making it through this one.

What’s a Domain Name? How To Choose the Right One for Your Business

Learn how to choose the right domain name for your business and start using it with your Mailchimp emails and landing pages.

How to Use X (Formerly Twitter)

Learn how to use X (formerly Twitter) with this beginner-friendly guide. Discover tips for leveraging X for business success.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Essential Elements of an Effective Social Media Policy

Learn how to build a robust social media policy to mitigate risks and maintain a positive brand image across all platforms.

How SMS Segmentation Drives Better Engagement

Improve your SMS marketing strategy with effective segmentation. Reach the right people with the right message for better engagement.

SMS Sales Tips for Better Results

Maximize your SMS sales with proven strategies and examples. Reach customers directly, increase conversions, and grow your business.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

SMS Lead Generation Strategies That Convert Faster

See how two-way texting and personalized messages generate leads and shorten sales cycles.

The ROI of a Customer Satisfaction Guarantee

Boost your business ROI with a rock-solid satisfaction guarantee. Explore the power of customer satisfaction for lasting success.