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How to Create a Business Plan in 9 Steps

Writing a business plan can be complicated—but it doesn’t have to be. Learn how to create a business plan in less than 10 steps.

5 Email Personalization Tips To Boost Open Rates

Follow these email personalization tips to create emails your subscribers will want to open. From user data to subject lines, here’s how to raise open rates.

A Guide to Email Marketing for Hotels

Learn how to leverage email marketing for hotels to boost customer engagement and guest loyalty.

Bump, Nudge, Follow Up: Mastering the Art of Reminder Emails

Master the art of the email bump with smart follow-up strategies, practical examples, and tips to re-engage prospects—without sounding pushy.

Dedicated IP: The Key to Maximizing Email Deliverability

Ensure the deliverability of your emails with a dedicated IP address. Learn more about what dedicated IPs for email marketing are and how to use one.

A Better Way to Onboard Customers: Tips for Business Owners

Learn how to create a successful customer onboarding process with these tips and best practices to build strong customer relationships from the first step.

Colors for Marketing: How to Pick the Right Colors for Your Brand

Every color evokes a different kind of emotion. Learn how to use color in your marketing strategy to influence customers and strengthen your brand.

Forget Solo Missions: Co-Marketing for the Win

Win twice the customers for half the work with co-marketing. Discover how to spot perfect brand matches, design winning campaigns, and grow your business.

How to Build a Nonprofit Website: Best Nonprofit Websites & Features to Include

Building a website for your nonprofit organization might seem simple, but there are many features to include. Learn how to design the best nonprofit website for your org.

Use Automated Email Follow-Ups to Stay Engaged and Drive Action

Automated email follow-ups boost engagement, save time, and build smarter campaigns that drive customer action.

5 Key Dates for Your Holiday Marketing Plan

Boost your sales with this handy calendar and our holiday marketing tips.

Learn How the Internet's Favorite Astrology App Grew Its Business by Being Authentic

The director of marketing explains how the astrology brand keeps its presence impactful and open rates high.