What Is the Snob Effect? And How it Builds Luxury Brand Loyalty
Explore the snob effect and learn how it influences consumer behavior, driving loyalty to luxury brands by making exclusivity and status key factors in purchasing decisions.
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SMTP Relay vs. SMTP Server: Understanding the Differences
An SMTP relay can help improve the deliverability of your email campaigns. Learn how SMTP email relays are different from SMTP servers and their benefits.
SMS Opt-Out Language Tips: Make It Easy for Your Customers
Discover how to craft effective SMS opt-out language that respects user preferences while maintaining compliance with regulations.
What’s a Good SMS Conversion Rate?
Learn how to evaluate your SMS campaign performance and apply tactics that turn more messages into customer actions.
SMS Broadcast 101: Send Mass Text Messages That Drive Engagement
Use SMS broadcast to deliver broadcast messages that engage and motivate customers to act.
Power Tools: Small Businesses Share What Features Worked Best For Them
5 companies spotlighted in our What’s in Store newsletter share their tips.
A No-Stress Plan for Small Business Saturday
Need a plan for Small Business Saturday? Here’s how to prep without the stress so your brick-and-mortar or online store stays busy and profitable all day.
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Show up closer to the top of the page with resources on search engine optimization.
How to Improve Your Site's SEO Accessibility
Learn how to find the right balance and create an inclusive and SEO-friendly website that meets accessibility standards.
Choose the Right Sender Name for Impactful Communication
Maximize business impact with the perfect sender name. Learn how to choose the right sender name for powerful and impactful communication.
Segmentation
Divvy up your audience and send more relevant information—get tips and best practices here.
What is Second-Party Data in Business?
Learn everything you need to know about second-party data, including its benefits, collection methods, and how to utilize it in your business.