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Video Marketing Strategy: Harness the Power of Video

Video creates exciting and immersive experiences. Learn how to use a video marketing campaign to attract and keep customers.

Vendor Relationship Management

Cultivate trust and reliability with expert vendor relationship management strategies.

How to Maximize Profitability With Velocity Pricing

Discover how velocity pricing drives profitability through dynamic pricing, increased revenue, and market insights.

What Are Vanity Metrics?

Learn about vanity metrics and why only certain types of metrics matter when it comes to meeting business objectives.

Value Exchange: The Give and Take in Customer Data Collection

With the discontinuation of third-party cookies, what’s next for data collection? Discover how value exchange offers a new path to helpful customer insights.

Learn How To Create UTM Links and Understand Why You Need Them

UTM codes track user behavior from a campaign and determine conversion rates for businesses to better optimize their campaigns. Learn how to get the most out of UTM links.

Using Personalized Product Recommendations to Earn More Revenue

Do campaigns with personalized product recommendations actually perform better than those without? Let’s take a look.

Key User Adoption Strategies for Long-Term Growth

User adoption is the key to product success. Explore essential strategies to engage users, enhance retention, and maximize lifetime value.

What’s the Difference Between URI and URL?

Confused about URI vs URL? Discover how these terms differ, their unique functions, and why both are essential in web navigation.

Unique Value Proposition Examples

Discover how top brands like Amazon, Zappos, and Google have successfully differentiated themselves by crafting Unique Value Propositions (UVPs).

Overcome Undifferentiated Marketing Challenges

Unlock key strategies for undifferentiated marketing. Craft a unique brand identity that stands out in the competitive landscape.

Types of Discounts: Maximizing Profitability for Businesses

Learn how to boost sales with various types of discounts. Explore effective strategies for driving revenue through smart discounting.