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Building an Effective Loyalty Program
Discover how to craft successful loyalty programs that keeps customers coming back for more in our comprehensive guide.
Loss-Leader Pricing to Attract Customers and Boost Sales
Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.
The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
Psychology of Spending: The Lipstick Effect Decoded
Understand the psychology behind spending habits with the Lipstick Effect. Discover how emotions influence consumer choices in this insightful article.
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Whether you’re just getting started or need assistance with advanced features, our resources and support team are here for you. We'll help you find what you need so you can get back to business.
Mailchimp Premium Priority Phone Support
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What Is an SMTP Server?
An SMTP server is dedicated to sending and receiving large quantities of emails. Learn more about SMTP servers and their impact on email marketing here.
What Are Sender Policy Framework Records? What to Know About SPF
What Are Sender Policy Framework Records? What to Know About SPF
A Guide to Reinforcement Learning for Business Leaders
An overview of reinforcement learning, a machine learning technique that can help optimize decision-making and improve business outcomes.
The Importance of Online Shopping Carts
E-commerce shopping carts promote sales and give insight into your customers. Learn what to look for in yours.
Getting Started With Marketing Optimization
Stay on budget and on target with marketing optimization. Learn what tools can help your business grow.