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Landing Page

Learn what a landing page is, its purpose, and how it helps drive conversions with focused content and clear calls-to-action.

Beginner's Guide to Starting a Rewards Program

A customer rewards program can boost your profits and raise your customers’ satisfaction. Here’s what you need to know and loyalty programs.

What Is a Business Proposal?

Read on to learn what a business proposal is, how to write one, and best practices that can help your organization stand out from the competition.

How Hotels Can Use SMS Marketing Effectively

Learn effective ways to use SMS marketing to engage guests and drive repeat stays at your hotel.

About Mailchimp’s By The Books Program

Learn about Mailchimp’s virtual book festival, By The Books.

Embracing 2-Way Communication to Drive Retention

How the production company is going beyond content creation to connect with its audience.

On Choosing Clients and Making E-Commerce Beautiful

Developer Natasha Murphy and designer Lexi Stout share their thoughts on e-commerce, email marketing, and Atlanta's creative community.

How to Find a Niche Market for Your Business

When it comes to starting your own business, it's important to examine which niche markets are right for your business idea. Learn how to find your niche and target your ideal customer.

Root Cause Analysis: A Strategic Approach to Business Problem-Solving

Optimize your business problem-solving skills and implement solutions that work with a root cause analysis.

Marketing Shelfie—Niche Edition

Check out these books to learn why working in a specific niche might work for you.

Why Micro-Influencer Marketing Works for Niche Audiences

Struggling to reach the right audience? See how micro-influencers drive real engagement and trust in niche markets.

How Olfactif Uses Automation to Market Their Niche Brand

How Olfactif markets their niche brand.