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Safe Sender List

Struggling with low open rates? Learn how safe sender lists work and how to encourage your subscribers to white-list your address for better email reach.

Return on Ad Spend (ROAS)

Understand ROAS to maximize your ad budget and measure the success of your campaigns effectively.

Personalized Marketing

The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.

Marketing Collateral

Unlock the power of marketing collateral with our comprehensive guide. Learn what it is, its various forms, and how it fuels effective marketing campaigns.

Marketing Automation

A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.

Drip Campaign

Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.

Domain Name

A domain or domain name is what comes between the @ in your email address and the .com, .org, .net, etc. (For example, yourname@domain.com.) Domains help your customers find and remember where your business is located on the internet.

What is DMARC?

Learn what DMARC is and how using it can help improve email deliverability for your campaigns.

Direct Mail Marketing

A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.

Digital Marketing

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device.

What is the CTIA?

Explore CTIA best practices for mobile messaging. Learn the requirements for opt-ins and consumer protection in your SMS campaigns.

A/B Tests

Creating 2 versions of a digital asset to see which one users respond to better. Examples of assets include a landing page, display ad, marketing email , and social post.