Cart Abandonment Rate: 8 Ways to Avoid Lost Sales
Increase your e-commerce store profits and boost customer loyalty with these tips to lower your cart abandonment rate.
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How to Create Your Own Business Podcasts
The podcast industry is booming–so it might be time to start a business podcast to promote your brand. Follow these tips and listen to existing shows to get inspired.
Rethinking “Attached, Please Find” in Professional Emails
Are you looking to sound more professional in emails? Discover why letting go of “Attached, please find” can help and which alternative phrases to use instead.
The 5 Types of Advertising Campaigns: Which is Right for You?
Ready to launch an advertising campaign? Learn about the different types of ad campaigns and get ideas on how you can prepare a marketing campaign for your product.
What Are the Advantages and Disadvantages of E-commerce?
Debating on opening an e-commerce business? Review the advantages and disadvantages of a business using e-commerce to help make your decision.
The 6 Best Adobe Illustrator Free Alternatives
It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.
6 Ways to Add Testimonials to Your Website—And Why You Need Them
Customers trust the opinions of others, that’s what you need testimonials to add to your website. Learn the ins and outs of displaying customer reviews.
A/B/n Testing: The Secret to Boosting User Engagement
Ever feel like you’re missing something with A/B tests? A/B/n testing opens up many more possibilities, letting you play with multiple variables at once.
What is Product Differentiation?
Product differentiation is 1 of the keys to small business success. Here’s what you need to know.
Personalized Marketing
The practice of using analytics to make advertising messages and product experiences feel unique to each customer. Personalized marketing is much more than just inserting the customer name into the same marketing email that goes to all of your customers.
Marketing Automation
A process that enables technology to take over repetitive marketing tasks from people, freeing people to focus on strategy. Technology can automate scheduled email sends and social site postings.
Email Automation
The use of predefined rules to trigger email messages based on specific actions customers take—or don’t take.