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3 Types of CRM Software And How To Choose The Right One

Gain a better understanding of the different types of CRM systems (operational, collaborative, and analytical) and decide which is best for your business units.

How to Pitch and Write a Guest Post

Small business owners have expertise worth sharing, and writing a guest post for another website is a powerful publicity tool. Learn how to find the right opportunity for you.

What's Your Email Marketing Plan?

If you don't have an answer to that question, you're in luck: We can help.

What is White Space in Web Design: Using Negative Space to Create an Effective Website

This guide answers the question, “What is white space,” and shares best practices for strategically using negative space to design more effective websites.

Understand the Pros and Cons of Transactional Leadership

Learn what transactional leadership is and how to know if it’s the right leadership style for your business.

What Is Influencer Marketing?

Influencer marketing is a great way to promote your brand, but is it the right strategy for every business? Learn more about influencer marketing here.

What Is CPM? The Role of CPM in Marketing

Cost per thousand (CPM) is one type of pricing model commonly used in digital marketing. Learn how CPM works and whether it’s right for your brand.

Affiliate Marketing for E-commerce Businesses

Learn what affiliate marketing is, how it works, and if it's right for you.

What Are Marketing Channels?

A marketing channel is the type of medium used to advertise your company. Learn how to choose the right marketing channel for your business here.

Webhooks vs API: Understanding the Key Differences

Confused about the difference between Webhooks and APIs? Learn about their unique features, applications, and how to choose the right one for your needs.

Voice and Tone for Email

Here are a few tips to help you show off your personality and strike the right tone in your campaigns.

The Difference Between Vibrance and Saturation

Are you ready to make a difference in the photos in your email campaigns? Learn how to use vibrance and saturation the right way.