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How to Create a Pricing Page: Examples, Tips, and Best Practices

Explore pricing page examples and tips to help you design a pricing page that follows best practices and helps users find what they want.

The Role of Prescriptive Analytics in Smarter Decisions

Prescriptive analytics bridges the gap between data and action, helping businesses make smarter, results-driven decisions.

How Predictive Marketing Improves Targeting

Use predictive marketing to anticipate customer behavior and personalize campaigns that drive better results.

Turn Clicks Into Conversions With Great PPC Landing Pages

Learn how to create effective PPC landing pages. Discover benefits, best practices, common mistakes, and advanced techniques to turn clicks into conversions.

A Power Words List to Help You Boost Conversions

Whether you’re writing an ad, web copy, or call to action, make sure you’re using words that evoke strong emotions in the customer. Use this power words list.

Using Post-Purchase Emails to Improve Customer Loyalty

Boost customer loyalty with post-purchase emails. Learn how to create effective strategies to engage and retain customers, and increase sales and revenue.

Tap the Power of Post-Purchase Behavior to Boost Sales

Learn how post-purchase behavior shapes brand loyalty and business growth—and how to turn customers into repeat buyers.

Switching From the Position-Based Attribution Model

Ready to break free from the limitations of the position-based attribution model? Let’s explore what’s next in the interesting world of marketing analytics.

Pop-Up Form Copywriting for Online Retailers

Here’s how you can get more subscribers, even if you don’t offer a discount incentive.

Using Point-of-Purchase (POP) Marketing to Boost Sales

Learn all about point-of-purchase (POP) marketing, including POP marketing benefits, strategies, examples, and tips.

POC vs. POV: What’s the Difference?

POC and POV are vital for the success of new business offerings. Learn the key differences between POC vs. POV so you know when to use each.

Pixel Tracking vs Cookies: Key Differences Explained

Discover the key differences between pixel tracking and cookies, their uses, advantages, and impact on privacy regulations.