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Types of Discounts: Maximizing Profitability for Businesses

Learn how to boost sales with various types of discounts. Explore effective strategies for driving revenue through smart discounting.

Is Now the Time to Hire Outside Help?

Wondering if you need to hire an outside freelancer or marketing agency? Start by asking yourself the following questions.

How to Sell Jewelry Online

Starting to sell jewelry online is a lot easier than you think. Follow along with this guide and learn the ins and outs of selling jewelry online.

Text-to-Win Sweepstakes: Get More Opt-Ins and Loyal Fans

Ready to see your SMS list grow? Text-to-win sweepstakes encourage people to opt in and stay engaged.

Testing Your Way to Better Facebook Ads in Mailchimp

Alan Martofel says Facebook ads are the “bread and butter” of his marketing strategy.

Master Solution Selling: Techniques and Strategies for Sales Teams

Solution selling is a technique that focuses on addressing pain points instead of highlighting features. Learn how to leverage this technique for your team.

Understanding Social Signals in Marketing

Increase brand visibility with social signals. Learn how to enhance engagement, increase traffic, and improve search rankings.

SMS Marketing Trends: Get Ahead of the Game in 2025

Discover the SMS marketing trends shaping 2025, from smart automation to interactive messaging strategies.

What Is SMS Geofencing and How It Works

Learn what SMS geofencing is, how it works, and how businesses use location‑based texts to drive real‑time engagement and sales.

SMS Marketing Frequency: What’s Too Much?

How many texts are too many? Discover SMS frequency best practices to stay helpful, not spammy.

Bootstrapper’s Guide to Marketing on a Shoestring Budget

Discover powerful marketing strategies on a shoestring budget. This guide offers tips for startups and small businesses to maximize impact with minimal spending.

Use the Serial Position Effect to Boost Your Marketing Strategy

Learn about the serial position effect, how it works, and how to use it in your marketing and advertising efforts for supercharged results.