SMS Keywords: The Shortcut to Customer Connection
Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.
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Build a Successful Pipeline Generation Strategy to Boost Efficiency and Drive Sales
Boost sales and efficiency with a great pipeline generation strategy. Learn tactics to improve marketing, track leads, align teams, and adapt to changing markets.
Paid Ads: Common Mistakes and How to Avoid Them
Don't let common paid ad mistakes hold you back. Learn how to avoid these errors and get the best results from your advertising budget.
Five Steps to Upgrade Your Opt-In SMS Policy
Master SMS marketing compliance while driving engagement. Create compelling opt-ins for better conversion rates.
Online Business Ideas
Starting an online business can enable you to make money on your own terms. Check out this guide to explore online business ideas that can earn a profit.
Integrate QuickBooks with Mailchimp to Maximize Sales Potential
5 ways customer insights, segmentation, and automation help you power your marketing and grow your business.
How Small Businesses are Finding New Ways to Grow
SMBs, marketers, and entrepreneurs like you need insights, data, actionable takeaways, and more than a little inspiration. Whether you’re aiming to boost revenue, build brand trust, or deepen customer loyalty, we’ve got you.
Loss-Leader Pricing to Attract Customers and Boost Sales
Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.
The Long and the Short of Email and SMS
Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.
Tracking Your Lead Source: Why It Matters and How to Do It Effectively
Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.
Introducing Google Remarketing Ads in Mailchimp
We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.
How to Start a Business
Learn about the legal, financial, tax, and marketing considerations of starting a new business.