In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order.
But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site, making their journey to checkout anything but linear.
It’s no wonder that 97% of people who visit an online store for the first time leave without buying anything.
That’s why we’re excited to introduce Google remarketing ads (also known as retargeting ads), a new channel in Mailchimp that helps you turn website visitors into customers.
Retargeting ads make it easy to create a clear path back to your site. In just 2 clicks, you can set up a campaign that reminds people of the products they left behind right when they’re ready to buy. Plus, there are no extra fees from us.
“Retargeting takes advantage of all the work you’ve done to bring customers to your site the first time,” says Tom Klein, Mailchimp’s Chief Marketing Officer. “That’s why retargeting ads usually cost the least and earn the highest ROI. If you’re not retargeting, you probably should be.”
Advertise across the web in just 2 clicks
When you connect your store to Mailchimp, we’ll integrate with your site and automatically build ads that feature your bestselling products. Just add an eye-catching headline, tweak your content, and your ad is done! And if you want more control over the design, you can also choose which products you want to include.