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Consumer Behavior Models to Elevate Your Marketing Strategy

Learn how consumer behavior models can shape your marketing tactics and deliver impactful results for your brand.

12 Tips to Build a Social Media Following That’s More Than Just Numbers

Grow your social media following with these 12 tips focused on engagement, consistency, and authentic brand connection.

15 of the Best Web Analytics Tools

Compare 15 web analytics tools to find the best one for you and learn why you need to invest in marketing analytics.

Best Blogger Templates for Your Website

Effective blogs don't just attract visitors to your website, it captures their attention and keeps them there. Check out these blogger templates and keep readers on the page.

The 6 Best Adobe Illustrator Free Alternatives

It’s no secret that Adobe Illustrator is a powerful software, but is it worth its price tag? Check out these Adobe Illustrator free alternatives before making the investment.

4 Simple Steps to Turn Audience Data into Campaigns That Drive Engagement

How to use Mailchimp to collect, organize, and understand your audience data—then use it to market smarter.

What is a Meta Description? Examples and Tips

Meta descriptions tell searchers what they will find when they click on your website. Here’s how to write a meta description that increases your clicks.

How to Create Targeted Content That Resonates

Create targeted content that resonates with your audience. Learn key strategies to craft personalized messaging that drives engagement and conversions.

Splash Page Examples: How To Make Your Own

A splash page is an introductory page that you’ll visit before heading to the homepage. Are they still effective? Learn the pros and cons, and see examples.

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Boost your brand with social media holidays. Create engaging content, join the conversation, and track success. Maximize engagement and showcase your brand’s personality.

How to Build Effective SMS Surveys for Valuable Feedback

Learn how to build an effective SMS survey with our in-depth guide. Engage your audience and receive valuable feedback with these best practices.

How to Create an Engaging SMS Fundraising Campaign

SMS fundraising lets you grab prospective donors’ attention. Discover how to create an inspirational nonprofit campaign that drives donations.