Audience Segmentation Tools for Advanced Marketing Campaigns
See how Mailchimp’s audience management tools can help you create audience and customer segments for better marketing campaigns.
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Ecommerce Trend Forecasting with Secondary Market Research
Use secondary market research to predict ecommerce trends and make data-driven business strategies.
Using the OODA Loop for Marketing Decisions
The pace of business moves faster every day. Make sure your marketing is keeping up by using the OODA Loop, a military-developed method for quick decision-making.
Transform Healthcare Delivery With Omnichannel Marketing
Discover how omnichannel marketing enhances patient engagement, streamlines care, and builds stronger healthcare connections across every digital and in-person touchpoint.
How to Measure Your Email Marketing Success
Tracking and evaluating your email marketing performance is the ultimate way to get to know an audience, build upon what works, and eliminate what doesn’t.
The Zero-Party Data Advantage: Tailored Marketing Solutions
Want to ensure your marketing efforts are both effective and respectful of your audience’s privacy? Explore how zero-party data offers a win-win solution.
How and Why Entrepreneurs Should Research Market Demand
Market Demand Curve: What Is It and How Does It Help Demand Forecasting?https://mailchimp.com/resources/research-market-demand/
New Product Development: From Idea to Market Success
Want to excel at new product development? Discover strategies for development, testing, and launch to transform brilliant product ideas into market winners.
Improve Customer Targeting With Micro Segmentation Marketing
Splitting your audience into small groups can increase conversions, grow loyalty, and provide valuable insights. Find out how micro segmentation works.
Target Smarter: A Guide to Geofencing Marketing
Create targeted campaigns to boost local sales, drive foot traffic, and engage customers at the right time.
The Sales Cycle: A Unified Guide for Marketing and Sales Teams
Are your Marketing and Sales teams working in harmony? Discover how to unify your approach to sales cycle management and boost teamwork.
7 Ways Data Science Can Improve Your Marketing
Data on your audience and campaign performance makes it easy to create powerful marketing that achieves your goals.