Marketing data science is a discipline that can be used to better understand your audience and how they respond to your marketing. By analyzing your audience, their behaviors, and your industry, marketing data science helps you draw conclusions about why people take certain actions, like converting or making a purchase. It gives you insight into campaign performance, too, so you can see what’s worked in the past and predict what will work in the future.
Using data science, you can become a more confident, efficient marketer, as you tailor your messaging to resonate with your customers and get the results you’re after.
“Data science uses math to aid you in making decisions that you might struggle with otherwise,” says Neel Shivdasani, Senior Product Manager, Analytics and Data Science, at Mailchimp.
Here are 7 ways marketing data science helps you spot trends and determine the best audience, message, strategy, and timing for your campaigns.