How to Create the Best Consulting Website
An online presence is a necessity for consultants, but what does that actually mean? Here’s everything you should include on your consulting website.
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Business Plan Examples to Help You Write Yours
A business plan is crucial if you’re going to launch a business. Learn how to write a business plan and read a few examples for inspiration.
Blue Ocean Strategy: Creating Uncontested Market Space
Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.
Pay As You Go Plan
Mailchimp's pay as you go plan lets you buy email credits so you can send whenever you want—without a monthly subscription.
Google My Business
A free service that lets you provide more detail about your business when it appears in search. Beyond a URL and description, you can add photos, videos, telephone numbers, business hours, a delivery area, and links to reservation services.
E-commerce Websites: What They Are and How to Build One
This guide will help you learn more about e-commerce websites and provide basic tips for building one.
E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.
Drip Campaign
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.
Display Ads
A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.
Marketing Glossary - Marketing Terms You Need to Know
Welcome to our list of commonly used marketing terms. The goal of this glossary is to define any confusing marketing jargon you encounter.