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A Guide to Email Marketing for Hotels

Learn how to leverage email marketing for hotels to boost customer engagement and guest loyalty.

From Clicks to Conversions: Mastering Landing Page Split Testing

Boost conversions with landing page split testing. Learn the benefits, types, key elements to test, and best practices to refine your pages for maximum impact.

A Blueprint for Construction Marketing Success

Need effective ways to promote your construction company? Learn how to build a winning construction marketing strategy that greatly improves your visibility.

How to Fall Back in Love With Your Email Marketing

If you’re intimidated by your newsletter, fret not: Arianne Foulks, founder of Aeolidia, has tips to help you.

From Good to Great: How to be an Elite Email Marketer

Rockhouse Partners, a Nashville-based marketing agency, takes email to another level. Here's how they do it.

What is Your Customer Effort Score and How Can it Help Your Business?

Find out what a customer effort score is, learn about the benefits of knowing yours, and read about some best practices for calculating and using a CES for your business.

What’s the Difference Between URI and URL?

Confused about URI vs URL? Discover how these terms differ, their unique functions, and why both are essential in web navigation.

Is This Website Safe? How to Conduct a Domain Safety Check

Keep your sensitive data secure by conducting domain safety checks. Read this to learn how to evaluate the safety of any website.

A Beginner’s Guide to Website Architecture

Discover how smart website architecture can transform your online presence. Learn the essential building blocks for a website that grows with your business.

Dark Social: The Hidden Side of Online Traffic

Learn how dark social media affects your digital traffic data and get practical tips on tracking private sharing.

Designing the "Freddie High Five" Animation for Facebook Ads

When we added the ability to create Facebook Ads through Mailchimp, we wanted to include a “ready to launch” animation to celebrate successfully submitting an ad.

Running an Online Subscription Service with Sock Fancy

Learn how a pair of sock fashionistas streamlined their business and increased predictability.