Free Online Courses for Small Business Owners
Small business owners can bolster their skills with free online courses. Learn what the best free online courses for business owners are here.
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How to Write an Email Survey That Gets More Feedback
Need better survey responses? Learn how to create an email survey that engages your audience and provides valuable insights for your business.
A Guide to Content Strategy
Learn how you can use content strategy to reach existing and new customers. Discover the tools and steps to help create your plan.
How to Create the Best Consulting Website
An online presence is a necessity for consultants, but what does that actually mean? Here’s everything you should include on your consulting website.
Business Plan Examples to Help You Write Yours
A business plan is crucial if you’re going to launch a business. Learn how to write a business plan and read a few examples for inspiration.
Blue Ocean Strategy: Creating Uncontested Market Space
Unlock the full potential of your business and ensure success with a blue ocean strategy. Read on to learn how to use this marketing tactic.
Pay As You Go Plan
Mailchimp's pay as you go plan lets you buy email credits so you can send whenever you want—without a monthly subscription.
E-commerce Websites: What They Are and How to Build One
This guide will help you learn more about e-commerce websites and provide basic tips for building one.
E-commerce
At its core, e-commerce is simply the buying and selling of goods and services using the internet. However, the term is often used to describe all of a seller’s efforts throughout the buying process.
Drip Campaign
Drip marketing is simply sending a limited number of emails to your audience automatically, on a set timing, based on actions they take or changes in their status.
Direct Mail Marketing
A type of direct marketing that’s delivered physically to a prospect’s mailbox through the United States Postal Service or other delivery service. Flyers and catalogs are common examples. Email marketing is the digital equivalent.
Backlinks
Links on websites other than your own that go back to a page on your website. Backlinks are also called inbound links because they represent traffic coming to your website from somewhere else.