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What Is Product-Market Fit?

How do you know if there’s market demand for your idea? There are multiple signs to help you stay on track.

How One Small Business Made Retargeting Ads that Earned a 3,879 Percent ROI

1250ships.com uses Google remarketing ads to build their brand's reputation on a limited budget.

What Are Hashtags and How Do I Use Them?

A hashtag is a word or phrase that follows the pound sign. Learn best practices for using hashtags across social media platforms.

Science & Candy: A Recipe for Automation Success

How Gauge Interactive used automation to help OldTimeCandy.com deepen its relationship with its customers.

The Inside Scoop on Landing Pages with Hom Sweet Hom

How a landing page helped Lauren Hom bring awareness to her livestream series and drive signups for her online classes.

Elevate Perceived Value to Boost Sales and Brand Loyalty

You can significantly influence your customers’ purchase decisions by enhancing the perceived value of your products or services. Learn how in this guide.

Lead Routing: The Missing Piece in Your Sales Strategy

Looking for ways to boost sales productivity? Explore how automated lead routing can streamline your sales process and significantly improve your success rate.

Highbrow's Quick, Educational Automation

Highbrow is a free email subscription service with one goal: to help you learn something new—in just 5 minutes—every day.

How To Find The Right Email Cadence For Your Business

Increase subscriber engagement with the optimal email cadence for your business. Here’s how to workshop and find the email frequency that works best for you.

What Is Dynamic Email Content And How It Can Spice Up Your Marketing Campaigns

Optimize your email marketing campaigns with dynamic email content. Gain a better understanding of subscriber preferences and boost engagement.

What Is a 404 Page and Why Is It Important?

Discover the significance of 404 pages and why they're critical for website success.

Hire People, Not Skills

Hiring is hard. It requires time, patience, and sensitivity to subtle signals that help determine whether someone is a fit for the position.