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Basic Ecommerce Metrics Every Business Owner Should Track

As a business owner, it's overwhelming to keep track of all the data your website is collecting. Here’s a guide to the top ecommerce metrics you should always keep an eye on.

Understanding Your Company's Attrition Rate: The Cost of Employee Turnover

Learn about employee attrition rate, how to calculate it, and steps you can take to decrease turnover and boost your organization's efficiency.

Avoid Ad Fatigue: Clever Strategies for Marketers

Want to keep your ads from going stale? Explore smart techniques to breathe new life into your marketing campaigns and overcome the challenges of ad fatigue.

Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

What Is a Podcast and Why Are They So Popular?

Podcasts allow you to share your content with listeners from around the world. Read on to learn more about what podcasts are and why they’re appealing.

Transactional Email Examples and Best Practices

See transactional email examples and tips that can help boost customer engagement and strengthen brand trust.

Simplify Project Management With a Statement of Work Template

Learn how to clear up complex project planning, save time, and keep your projects on track with this handy statement of work template guide.

SMS Keywords: The Shortcut to Customer Connection

Real-time customer interaction begins with SMS keywords. Explore methods to develop, implement, and analyze keyword performance in your marketing campaigns.

SMS for Travel Agencies: Your Direct Line to Travelers

Find out why SMS for travel agencies is the key to faster replies, smoother trips, and happier customers.

The #1 Email Marketing and Automation Platform, Seamlessly Integrated with Shopify

Dominate your store’s marketing strategy with a platform that meets Shopify’s highest quality bar for safety, performance and usefulness.

Sales Email Template Excellence: Engage, Persuade, and Convert

With the right sales email template, you can stand out in crowded inboxes and turn target prospects into eager buyers.

How Online Shopping Trends Are Transforming Retail

Discover how the latest online shopping trends are shifting the retail industry and learn how you can connect with online shoppers and drive purchases.