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Loss-Leader Pricing to Attract Customers and Boost Sales

Learn how to develop a loss-leader pricing strategy that drives customer traffic and increases sales while boosting market share and profitability.

The Long and the Short of Email and SMS

Learn why brand and performance marketing are equally critical to your strategy in 2025 – and how to achieve the perfect balance with email and SMS.

Tracking Your Lead Source: Why It Matters and How to Do It Effectively

Do you know which marketing channels lead potential customers to your brand? Get the inside scoop by learning how to track lead sources.

Introducing Google Remarketing Ads in Mailchimp

We’re introducing another powerful marketing channel for e-commerce businesses: retargeting ads on the Google Display Network.

How to Start a Business

Learn about the legal, financial, tax, and marketing considerations of starting a new business.

Website Health: Diagnose, Fix, and Optimize Your Site for Maximum Health

Learn to assess, diagnose, and fix common website issues with this comprehensive wellness plan to optimize your site's performance, security, and SEO health.

Sales Email Template Excellence: Engage, Persuade, and Convert

With the right sales email template, you can stand out in crowded inboxes and turn target prospects into eager buyers.

Phishing Email 101: Protect Your Business From Costly Scams

Stop phishing scams before they hurt your bottom line. Get practical advice on phishing email detection strategies and security measures for your business.

How Workflow Automation Can Improve Operations

Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.

Competitor Analysis: What It Is and How to Conduct One

Competitor analysis can set your business up for success. Learn why it's important and how to conduct research in 6 steps.

A Beginner’s Guide to Website Architecture

Discover how smart website architecture can transform your online presence. Learn the essential building blocks for a website that grows with your business.

How to Write a Value Proposition and Why They Are Important For Your Business

A value proposition shows how your products or services add value to customers. Learn how to write a value proposition with this guide.